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Saturday, June 27, 2009

WiFi Wireless Security

 The New Wireless Without Worries

You may think you have WiFi Wireless Security, but if you're operating a on a wireless network at home, or place of business, you are susceptible to being broken into and having important information stolen or destroyed. It doesn't require any sophistication for someone to easily crack your security, any individual can download free tools off the Internet) and access everything that goes across your network. Unfortunately, that includes your passwords, emails, personal information, credit card numbers, etc.


Your WiFi wireless security network is like walking around with walkie-talkies... Everybody is listening.


The best four (4) WiFi Security Tips and six (6) WiFi Myths.

If you're at home, at work, or at a public access point and you're using a wireless network to get on the Internet, you must understand no matter how convenient it is to be mobile and wireless, there is a price being paid. Your WiFi wireless is leaking your information and whatever you send or receive can be viewed by anyone that has wifi capability within the vicinity. That means someone can read your emails, see your passwords, see what online bank you use, and see information and forms which you fill out on online (and that's just for starters).

There is a vast amount of information available on the Internet on wireless security and it's available for any Ton, Dick, or Harry. Go ahead. Try searches like "cracking wep", "cracking wpa", and "wireless security". You'll find plenty of technical information and proof that no off the shelf wireless products are secure. After you've read about how insecure wireless is, don't forget to come back here and see how we can secure your wireless for you.

Wireless Without Worry

Attention all Brokers - Associate Brokers - Agents - and all your clients. After eighteen years in real estate, fifteen of those years as Broker/Owner of First American Realty Group, L. C., I am now your Online Security Authority.You read that right... do yourself and your
clients a favor. If they're not important enough, do it for your children and your clients children. You want to maintain a presence all year round in your clients face 24/365 - protect their children. David C Ballard


8:35 am cdt

Monday, June 8, 2009

Making ads more interesting

At Google, we believe that ads are a valuable source of information — one that can connect people to the advertisers offering products, services and ideas that interest them. By making ads more relevant, and improving the connection between advertisers and our users, we can create more value for everyone. Users get more useful ads, and these more relevant ads generate higher returns for advertisers and publishers. Advertising is the lifeblood of the digital economy: it helps support the content and services we all enjoy for free online today, including much of our news, search, email, video and social networks.

That's why Google has worked hard to create technology that makes the advertising on our own sites, and those of our partners, as relevant as possible. To date, we have shown ads based mainly on what your interests are at a specific moment. So if you search for [digital camera] on Google, you'll get ads related to digital cameras. If you are visiting the website of one of our AdSense partners, you would see ads based on the content of the page. For example, if you're reading a sports page on a newspaper website, we might show ads for running shoes. Or we can show ads for home maintenance services alongside a YouTube video instructing you on how to perform a simple repair. There are some situations, however, where a keyword or the content of a web page simply doesn't give us enough information to serve highly relevant ads.

We think we can make online advertising even more relevant and useful by using additional information about the websites people visit. Today we are launching "interest-based" advertising as a beta test on our partner sites and on YouTube. These ads will associate categories of interest — say sports, gardening, cars, pets — with your browser, based on the types of sites you visit and the pages you view. We may then use those interest categories to show you more relevant text and display ads.

We believe there is real value to seeing ads about the things that interest you. If, for example, you love adventure travel and therefore visit adventure travel sites, Google could show you more ads for activities like hiking trips to Patagonia or African safaris. While interest-based advertising can infer your interest in adventure travel from the websites you visit, you can also choose your favorite categories, or tell us which categories you don't want to see ads for. Interest-based advertising also helps advertisers tailor ads for you based on your previous interactions with them, such as visits to their websites. So if you visit an online sports store, you may later be shown ads on other websites offering you a discount on running shoes during that store's upcoming sale.

Our advertisers and publisher partners have been asking us for a long time to offer interest-based advertising. Advertisers need an efficient way to reach those who are most interested in their products and services. And publishers can generate more revenue when they connect advertisers to interested audiences.

This kind of tailored advertising does raise questions about user choice and privacy — questions the whole online ad industry has a responsibility to answer. Many companies already provide interest-based advertising and they address these issues in different ways. For our part, we're launching interest-based advertising with three important features that demonstrate our commitment to transparency and user choice.

  • Transparency - We already clearly label most of the ads provided by Google on the AdSense partner network and on YouTube. You can click on the labels to get more information about how we serve ads, and the information we use to show you ads. This year we will expand the range of ad formats and publishers that display labels that provide a way to learn more and make choices about Google's ad serving.
  • Choice - We have built a tool called Ads Preferences Manager, which lets you view, delete, or add interest categories associated with your browser so that you can receive ads that are more interesting to you.
  • Control - You can always opt out of the advertising cookie for the AdSense partner network here. To make sure that your opt-out decision is respected (and isn't deleted if you clear the cookies from your browser), we have designed a plug-in for your browser that maintains your opt-out choice.

 

8:13 am cdt

Monday, June 1, 2009

Keys to the Internet Lifestyle



Some people like to overcomplicate everything.  When you finish talking to them you're more confused than when you started.

 

Internet experts are often the worst about this.  They have dozens of different ways to get started and 1001 principles you must understand.

 

Running an internet business doesn't have to be that way.  There are 5 important keys...that are right...only 5.

 

If you want to make good money online while living a lifestyle you enjoy, these are the key issues.

 

Just about any online system can make you successful if you have a lot of money to invest and 80 hours to work it every week, but that most definitely is NOT what I want. This is all about having an Internet Lifestyle and the money that goes along with it.

 

I'm sure you've read eBooks about marketing online that leave you more confused than where you started. They list a few dozen different steps or principles. And it seems they just keep you running in circles not knowing what to do with your online business.

 

Forget about it. When you understand a subject, you can make it simple. Here are the five principles of being successful in your business. Write all 5 out and post them on a post-it note right to your computer monitor. Type them up and post them on your fridge.

Quote them till they're memorized. Tattoo them on your arm.

 

OK, that last one may have been going a little too far, but you get the point.

 

If you want an Internet Lifestyle business, KNOW these keys. LIVE these keys.

 

Key #1: Choose the Right Market Idea

 

Find out what people are already looking for online. Then sell it to them. Too many beginners ask the wrong question. They say, "I Have this product, how do I sell it?"

 

Wrong question! A much better question is, "I have this list of potential of customers I can easily reach, what should I sell them?"

 

It seems everyone is looking for a market where there isn't any competition. That may have been possible 10 years ago, but it's not today. No matter what market you enter, you will have competition.

In fact, if I don't see any competition in a market I get really nervous.

 

It means all the competitors most likely couldn't build a successful business. The best case scenario is when you find a market with a lot of competitors who all do a poor job. Then you know you have an open market.

 

Since you're going to have competition, you have to figure out what your unique advantage is. Why should a customer choose you over all the other options available to them?

 

Key #2: Prolific Product Development

 

Don't build a business on only one product. Develop multiple products and services for your audience. Which one is safer, earning $50,000 a month from one product or earning $5,000 a month from 10 different products?

 

Go for the base hit instead of the home run on each product. It's hard to tell which product is going to be the big winner, but if you've developed 10 products one or two of them is much more likely to become that big home run winner for you.

 

But the problem is how do you develop all these products? You have to develop a system to do them quickly. Research your market to find out what they want. Create it quickly. Get it out there and selling. Do it again.

 

Key #3: High Conversion Made Simple

 

Traffic eventually ends up at whoever has the highest conversion.

They can bid the most on the PPCs. They can afford to hire the most effective team for promoting their site. They're the ones everyone wants to promote as an affiliate.

 

That's why a majority of the business books I end up recommending to clients are copywriting books. If there was one skill you could learn that would almost guarantee the success of your internet business, it would be copywriting.

 

If you can sell, you can create profitable online business. If you can't sell your way out of a paper bag, it's going to be tough making ANYTHING you do profitable.

 

You have to sell yourself. You have to sell traffic on visiting your site. You have to sell people on joining your list. You have to sell people the products or services you're offering.

 

If you don't want to have anything to do with selling, you're in the wrong business (although we are talking about automated selling - not in person selling and rejection).

 

Key #4: The Truth about Traffic

 

Let's now do a little correct to that big question on every marketer's mind. "How do I generate more traffic?"

 

Wrong questions produce wrong answers. And it's not just traffic you want at your site. A much better question is, "How do I generate more BUYERS at my website?"

 

It's not the traffic that's important. It's the quality of the traffic. Let's say one site gets 100,000 visitors a month and another one only gets 500. Who is more successful? You can't tell from just that stat. W

 

What if we add in that 100,000 visitors a month are coming from a site such as Digg which generates traffic quickly that is often quite unresponsive to any offer? And what if the site generating 500 visitors was a real estate agent who focused only on selling million dollar homes to relocating executives?

 

So that's why you must quit focusing on "generating traffic" and start focusing on generating more buyers. So how can we send more buyers to our website?

 

Key #5: Create Systems That Do the Work for You

 

Your next step in leverage is bringing in team members. As a small Internet Lifestyle business you may never want a single employee.

It can all be done by outsourcing. Need someone to manage your own customer support ticket system? Outsource it.

 

Need someone to do modify your website or do your daily marketing activities, bring on a virtual assistant from anywhere in the world. Need someone to track down experts for your interview products? Create a step-by-step system for it and hand it off to your assistant.

 

Don't like writing your own emails? Have a team member do it for you. Absolutely everything in the business can be turned into a system. Some projects are more difficult than others to hand off, but all of them are doable.

 

Right now I have over 70 systems documented in my business, including such activities as writing blog posts, creating press releases, submitting to social sites, setting up new autoresponders, mailing out my print newsletter, handling the customer ticket system, and finding JV partners.

 

Is every one of these used every day? Definitely not. Mailing out my print newsletter is only done once a month for example. Although other mailings are done at times with the same system.

 

Terry Dean

8:41 am cdt


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